Fastest-growing month-on-month in the top 50 was Advance Local-owned New Jersey news site nj.com (23.5 million visits, up 33% month-on-month) while third fastest-growing was Business Insider (74.4 million, up 21%). It was followed for month-on-month growth in visits by progressive news website Rawstory (20.4 million, up 24%) and Newsweek (up 10% month-on-month). Month-on-month the fastest-growing newsbrand was The Cool Down (24.3 million visits, up 52% compared to January).

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ABC News (83.5 million visits) saw the most growth between June and July, increasing traffic 81%. The largest gains month-on month were at political and hard news sites, again reflecting a historic July for news. The most notable result of the change appears to be that it has bounced CNN (525 million visits) ahead of The New York Times (385.7 million) to retake the top spot on Nigerian farmers the traffic ranking. Year-on-year, however, the fastest growth was at sports publisher Athlon Sports, which has been the case among the US top 50 every month since May.

• Business publisher Forbes (115.4 million, up 41.5%) saw the fastest rise, followed by People magazine (144.6 million, up 14.2%), The New York Times (up 8.9%) and the New York Post (142.1 million, up 8.1%).
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• Most of the top ten sites saw steep year-on-year drops with CNN down 27.9% year on year to 311.7 million visits , Fox News down 23.9% year on year and the New York Post down 27%.

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More than half (29) of the 50 biggest news websites in the US saw a month-on-month decline. Substack, now the fourteenth biggest news site in the US, saw the biggest year-on-year boost in visits, up by almost half (42%) to 72.7 million visits in August compared to the same period in 2024. Just five of the top 50 US websites saw year-on-year traffic growth in August 2025, according to the latest data from Similarweb. In August, just five of the top 50 sites had year-on-year growth but in September 18 had an increase in visits compared to a year earlier. Among the biggest month-on-month web traffic declines were also the New York Post (down 15% to 97.7 million visits), followed by Newsweek (67.8 million) and CNN (297.1 million), both down 14%. Just one site among the top ten saw month-on-month growth, with Yahoo Finance (in fourth place) increasing its traffic 10% on September to 145.7 million visits.

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The shooting left nine people dead and at least 25 wounded, with one student saying he barricaded in a classroom for two hours. Members of the remote community have spoken of their fear and uncertainty after nine people were killed. Eight people have been killed and 25 injured in the shootings at a school and home in a rural community in western Canada, police say.

The same two sites topped the table for monthly growth with visits to Athlon Sports up 126% and visits to Moneywise up 70% compared to April. It was followed by two News Corp titles, foxnews.com (269.1 million visits) and nypost.com (160.8 million), which were both up 8% month-on-month. The only sites to see visits decline month-on-month were the US website of the UK’s The Sun newspaper (37.1 million) and Athlon Sports (27.5 million), which both dropped 3%.